AI-Powered Content
Email Marketing Campaigns
Emails that actually sound like you and don't get ignored. From monthly newsletters to automated sequences, we keep you visible in inboxes.
The Service
Emails That Engage, Not Just Fill Inboxes
Strategy-led email copy with voice alignment, that's what sets Marshmallow apart. We don't just write emails; we build email programmes that nurture relationships and drive conversions.
From monthly newsletters and welcome sequences to promotional campaigns and re-engagement flows, every email is written to sound like you, engage your audience, and move them closer to action.
Whether you're starting from scratch or looking to improve an existing programme, we'll help you build an email strategy that delivers measurable results — not just vanity metrics.
What's Included
Full Email Marketing Service
Everything from strategy to send — and the optimisation that follows.
Newsletter Copywriting
Engaging newsletters that keep your audience informed, entertained, and connected to your brand.
Automated Sequences
Welcome flows, nurture sequences, and re-engagement campaigns that work while you sleep.
Strategy & Segmentation
Audience segmentation and campaign strategy that ensures the right message reaches the right people.
A/B Testing & Optimisation
Subject lines, send times, and content tested systematically to improve every metric.
Template Design Direction
On-brand email templates that look professional across every inbox and device.
Open Rate & Click Tracking
Transparent reporting on opens, clicks, conversions, and list health.
The AI Advantage
Right Person. Right Time. Right Message.
AI-powered segmentation and send-time optimisation ensure your emails reach the right people at the right moment.
The AI Advantage
AI-powered segmentation and send-time optimisation ensure your emails reach the right people at the right moment. Personalised subject lines are tested at scale before a single send goes out — so you get higher open rates, better engagement, and fewer unsubscribes from day one.
Our Process
From Strategy to Send
A clear workflow that turns email from an afterthought into a revenue channel.
Strategy & Segmentation
Define audiences, goals, and messaging frameworks for each email flow.
Copy & Design
Write engaging emails aligned to your voice, with on-brand template design.
Automate & Schedule
Set up automated flows and schedule campaigns for optimal delivery.
Test & Optimise
A/B test subject lines, content, and timing — then refine based on real data.
Explore More
Related Services
Email marketing works best as part of a broader content ecosystem.
Let's talk about your email marketing
Ready for emails that actually get opened — and clicked?
Get in Touch