Where leads are slipping away
Pinpoint whether the first leak is visibility, trust, clarity, website friction, follow-up, content direction, reporting, or AI workflow.
Lead Leak Detector
Find the hidden leak in your marketing funnel
Answer a few quick questions and get a personalised diagnosis of where leads are slipping away: traffic, trust, offer, website, follow-up, content, tracking, or AI workflow.
What you'll discover
Turn a vague marketing worry into a clear next move
The detector gives prospects a useful diagnosis before they speak to us, and gives our team clearer context when they are ready for a Growth Review.
Why the leak matters
Get a plain-English diagnosis that connects the symptom to the commercial impact, not just another generic marketing score.
What to fix first
Leave with quick fixes and the most relevant next service path, so the result becomes an action plan rather than a shrug.
What it checks
Eight places leads usually escape
Every result is mapped to a practical leak category, so the diagnosis points toward the right fix instead of another broad marketing wish list.
Traffic Leak
Not enough of the right people are reaching the site, so the funnel never gets a fair chance to work.
Trust Leak
Visitors arrive, but proof, reassurance, reviews, or case studies are not strong enough to make them act.
Offer Leak
The service is valuable, but the promise, positioning, or call to action is too vague to convert attention into enquiries.
Website Leak
The page structure, mobile experience, speed, or conversion path makes the next step harder than it should be.
Follow-Up Leak
Leads come in, then go quiet because nurture emails, response times, or sales handover are not joined up.
Content Leak
Posts, emails, and updates are going out, but they are not consistently moving people toward a commercial next step.
Tracking Leak
Marketing activity is happening, but reporting does not clearly show what is generating qualified opportunities.
AI System Leak
AI tools exist, but briefs, review, approval, reporting, and learning are not yet part of a repeatable workflow.
Why this works
A funnel leak is usually hiding in plain sight.
Most businesses do not have one giant marketing problem. They have one weak link that makes everything else look worse: the wrong traffic, thin proof, a fuzzy offer, a clunky website path, slow follow-up, disconnected content, or foggy reporting.
This diagnostic is built to spot that first weak link quickly, then turn it into a focused conversation about what to improve next.
Proof before the quiz
Built from real marketing delivery patterns
- Built by the same team behind Marshmallow Marketing's AI-assisted campaign workflow.
- Based on the patterns we see across websites, campaigns, content, and lead-gen funnels.
- Designed to give value before asking for a meeting, email address, or long discovery call.
Try the detector
Answer twelve quick questions
Get an instant diagnosis before any email capture or booking step. The report and CMS submission pipeline is now wired into the flow.
Question 1 of 12
business_type
business_type
Choose one.
Result preview
Your biggest leak becomes the growth brief
The result screen names the primary and secondary leak, explains why they matter, suggests immediate fixes, and connects the visitor to the right Marshmallow service path.
That gives sales a warmer lead too, because every enquiry can arrive with context: the problem, the urgency, and the likely first move.
Next build slice
Email the full report
The interactive detector now produces an instant result on-page and can email the full report while storing the submission in Payload.
- Store answers and the winning leak categories.
- Send a useful report to the visitor.
- Notify the team with the lead context attached.
- Track which primary and secondary leak types convert into Growth Reviews.
FAQ
Lead Leak Detector questions
A few quick answers before someone starts the diagnostic.
How long does the Lead Leak Detector take?
Most people can complete it in a couple of minutes. It asks twelve focused questions and gives an instant result on the page.
Do I need analytics access to use it?
No. The detector is designed as a quick diagnostic. Analytics can make the follow-up review deeper, but you can start without any technical setup.
What happens after I get my result?
You will see your primary leak, secondary leak, why they matter, suggested quick fixes, and a relevant next step if you want Marshmallow Marketing to help.
Is this just for paid ads funnels?
No. It works across websites, organic content, SEO, social, email, paid traffic, lead magnets, enquiry forms, and follow-up journeys.
Ready to find the leak?
Use the detector to get an instant diagnosis, then book a Growth Review when you are ready to turn the result into a practical action plan.